As an affiliate, you need to pay performance fees. Here are three common performance-based models in affiliate marketing:
Pay per click or PPC – Affiliates will pay for all valid clicks generated, regardless of whether these clicks lead to sales or potential customers.
Pay per potential customer or PPL-the company pays a fixed commission for each qualified operation generated by the click. This operation may include things like installing an application, submitting a form online, registering for a free trial, or completing a short survey.
Pay-per-use or PPS payment-the company pays a percentage of all eligible sales. This percentage is agreed by the company and its affiliates. Among the most common PPS plans is Amazon Associates, where publishers can earn up to 15% of revenue based on the products sold.